Reduce UX Risk Across Insurance & Healthcare
Reduce UX Risk Across Insurance & Healthcare
We uncover usability, accessibility, and compliance issues across customer, agent, and patient-facing platforms, before they become costly operational or regulatory problems.
We uncover usability, accessibility, and compliance issues across customer, agent, and patient-facing platforms, before they become costly operational or regulatory problems.
Trusted by Leading Organizations
Trusted by Leading Organizations
Our services
Designed to Move Your Product Forward
By combining deep industry expertise with proven UX methods, we deliver focused strategies that reduce friction, manage risk, and drive measurable outcomes.
Not Sure Where the Risks Are?
Not Sure Where the Risks Are?
Cut onboarding friction by up to
40%
Cut onboarding friction by up to
40%
Cut onboarding friction by up to
40%
Why NorthStar UX
A practical approach to UX consulting
We focus on clarity, not complexity.
We evaluate experiences through the lens of real users, regulatory requirements, and business impact—then translate insights into prioritized, actionable recommendations.
Our work is structured, collaborative, and designed to support confident decision-making at every level.
We specialize in regulated industries
Partnership over handoffs
Craft with intent
Who We Help
Built for teams navigating complexity and risk
Built for teams navigating complexity and risk
We partner with organizations where usability, accessibility, and clarity directly impact trust, efficiency, and outcomes.
We partner with organizations where usability, accessibility, and clarity directly impact trust, efficiency, and outcomes.
Insurance & Insurtech Teams
We help insurance organizations simplify complex workflows, reduce customer and agent friction, and identify UX risks before they impact operations or compliance.
Insurance & Insurtech Teams
We help insurance organizations simplify complex workflows, reduce customer and agent friction, and identify UX risks before they impact operations or compliance.
Insurance & Insurtech Teams
We help insurance organizations simplify complex workflows, reduce customer and agent friction, and identify UX risks before they impact operations or compliance.
Healthcare & Digital Health Organizations
We support healthcare organizations designing patient, member, and clinician experiences that improve clarity, accessibility, and regulatory confidence.
Healthcare & Digital Health Organizations
We support healthcare organizations designing patient, member, and clinician experiences that improve clarity, accessibility, and regulatory confidence.
Healthcare & Digital Health Organizations
We support healthcare organizations designing patient, member, and clinician experiences that improve clarity, accessibility, and regulatory confidence.
Product, Design & Engineering Leaders
We partner with product and engineering leaders who need senior UX guidance, clear priorities, and practical direction teams can execute with confidence.
Product, Design & Engineering Leaders
We partner with product and engineering leaders who need senior UX guidance, clear priorities, and practical direction teams can execute with confidence.
Product, Design & Engineering Leaders
We partner with product and engineering leaders who need senior UX guidance, clear priorities, and practical direction teams can execute with confidence.
Our process
Our process
Our process
A focused process built for clarity, speed, and confidence
We use a flexible, proven approach designed to surface risk early, clarify priorities, and support confident decision-making in complex environments.
A focused process built for clarity, speed, and confidence
We use a flexible, proven approach designed to surface risk early, clarify priorities, and support confident decision-making in complex environments.
A focused process built for clarity, speed, and confidence
We use a flexible, proven approach designed to surface risk early, clarify priorities, and support confident decision-making in complex environments.
01.
Discovery
Understand users, systems, constraints, and business goals quickly and thoroughly.
01.
Discovery
Understand users, systems, constraints, and business goals quickly and thoroughly.
01.
Discovery
Understand users, systems, constraints, and business goals quickly and thoroughly.
03.
Validate
Test assumptions and concepts with real users to ensure clarity, usability, and accessibility.
03.
Validate
Test assumptions and concepts with real users to ensure clarity, usability, and accessibility.
03.
Validate
Test assumptions and concepts with real users to ensure clarity, usability, and accessibility.
02.
Design
Strategy-led UX and UI focused on reducing friction, simplifying decisions, and scaling across teams.
02.
Design
Strategy-led UX and UI focused on reducing friction, simplifying decisions, and scaling across teams.
02.
Design
Strategy-led UX and UI focused on reducing friction, simplifying decisions, and scaling across teams.
04.
Deliver
Support implementation with clear guidance so insights translate into real-world adoption.
04.
Deliver
Support implementation with clear guidance so insights translate into real-world adoption.
04.
Deliver
Support implementation with clear guidance so insights translate into real-world adoption.
Testimonials
Trusted by Insurance & Healthcare
Supporting organizations where clarity, compliance, and usability directly impact outcomes.
Collaborative, precise, and grounded in real constraints. Their recommendations were realistic, actionable, and effective.
Director of UX
Enterprise Healthcare Company
NorthStar's work changed how we make product decisions, creating alignment and measurable improvements across teams.
VP of Product Strategy
Insurance Provider
Their team quickly understood our complex workflows and translated them into practical, executable experience improvements.
Head of Product
Healthcare Organization
NorthStar delivered clear, evidence-backed insights that helped us prioritize fixes and move faster with confidence.
VP of Digital Experience
National Insurance Carrier
Collaborative, precise, and grounded in real constraints. Their recommendations were realistic, actionable, and effective.
Director of UX
Enterprise Healthcare Company
NorthStar's work changed how we make product decisions, creating alignment and measurable improvements across teams.
VP of Product Strategy
Insurance Provider
Their team quickly understood our complex workflows and translated them into practical, executable experience improvements.
Head of Product
Healthcare Organization
NorthStar delivered clear, evidence-backed insights that helped us prioritize fixes and move faster with confidence.
VP of Digital Experience
National Insurance Carrier
Collaborative, precise, and grounded in real constraints. Their recommendations were realistic, actionable, and effective.
Director of UX
Enterprise Healthcare Company
NorthStar's work changed how we make product decisions, creating alignment and measurable improvements across teams.
VP of Product Strategy
Insurance Provider
Their team quickly understood our complex workflows and translated them into practical, executable experience improvements.
Head of Product
Healthcare Organization
NorthStar delivered clear, evidence-backed insights that helped us prioritize fixes and move faster with confidence.
VP of Digital Experience
National Insurance Carrier
Research
Built for Enterprise Reality
Built for Enterprise Reality
Our Insights share practical perspectives from our consultants on designing, auditing, and governing digital experiences in regulated environments such as insurance and healthcare
Our Insights share practical perspectives from our consultants on designing, auditing, and governing digital experiences in regulated environments such as insurance and healthcare
